If you’re looking for an eCommerce website, you may wonder if Nordstrom has one. The company has become even more accessible to online shoppers with a new flagship store in New York City. You can now pick up your online orders anytime, day or night, no matter where you are.
Nordstrom’s eCommerce site
Nordstrom’s eCommerce site offers many products from high-end fashion brands. You can shop for women’s, men’s, accessories, and home goods. There are also several categories devoted to perfume, jewelry, and cosmetics. The website features a large selection of brands, including Gucci, Versace, and Alexander McQueen.
Nordstrom has taken the approach of creating personalized shopping experiences for each shopper. Customers create a personal profile containing information such as their style preferences and purchase history. This allows them to receive product recommendations and notifications when their favorite brands become available. Essentially, Nordstrom’s website is an extension of its brick-and-mortar stores.
Nordstrom is a pioneer of omnichannel retailing. The company has a sizeable full-price store, smaller retail outlets, discount outlets, and multiple online channels. This requires a system that manages each sales channel’s inventory and can match supply and demand. The site also needs centralized, integrated PIM and POS software for its many locations.
Nordstrom’s eCommerce site also features Hautelook, a private sale website. It offers limited-time offers on clothing, toys, and home decor. These items are sold at up to 75 percent below their original prices. The site unveils these exclusive deals daily at 8 a.m., and each sale lasts 48-72 hours. As inventory is limited, customers must act quickly to take advantage of these sales. Site members are also notified when these flash sales are taking place.
Another innovative method of delivering merchandise to customers is Nordstrom’s Local stores. These stores are smaller retail locations in key markets. They offer order pickup and tailoring services. In this way, they create a mini-network of regional stores that support one another in serving customers. Nordstrom has yet to announce how many of these Local stores it will open, but it’s a low-cost way to reach customers.
Live streaming video is another way Nordstrom’s eCommerce site is experimenting with new media. It offers customers a live chatroom hosted by experts, and customers can engage with these experts while they shop. The Nordstrom Livestream Shopping channel debuted this week with a virtual styling event featuring Burberry, in which Jose Ramon Reyes demonstrated looks from the Burberry runway and answered questions from a Nordstrom representative. The company will host a spring beauty trend happy hour tomorrow with makeup artist Charlotte Tilbury. At the same time, these small steps are integral to the retailer’s broader strategy to enter the live-streaming world.
Its integration with the inventory management system
Nordstrom’s eCommerce site now features an inventory management system integrated into the point-of-sale system, so customers can quickly view inventory levels and make purchase decisions. The integration has also helped the company improve its order fulfillment and reduce shipping time. With these features, customers can shop confidently, knowing that their purchases will be delivered at a time that suits their schedule.
Nordstrom has also partnered with a software company, DS Co., which creates a centralized platform to communicate with suppliers. This allows retailers to match demand and supply better and helps them handle product prices across sales channels. Traditional supply chains use different systems for tracking inventory, making it difficult to keep track of inventory and ensure that orders can be shipped on time.
Nordstrom has been a pioneer of omnichannel retail. One of the first major retailers to adopt a full-fledged eCommerce site, the company is now focusing on advancing its core capabilities and using digital innovations to improve the customer experience. With its cutting-edge technology, user-friendly website, and integrated in-store and online presence, Nordstrom prove that retailers can leverage digital innovations to drive sales.
In today’s marketplace, retailers must constantly be on their toes to remain competitive. With more shoppers shopping online, department stores must control their inventory levels. To stay competitive, they must invest in inventory visibility throughout their eCommerce site and brick-and-mortar fleet. By integrating inventory visibility across their various platforms, they can better serve their consumers and avoid a loss of sales.
Its partnerships with on-trend brands
Nordstrom has struck up multiple partnerships with on-trend brands on its eCommerce site. Recently, the fashion retailer partnered with eyewear brand Warby Parker, which will sell select frames on its site. Nordstrom has also partnered with brands like Madewell, Wanelo, and Bonobos.
Nordstrom says its new ASOS partnership will expand its customer base and improve its online presence. ASOS is one of the biggest fashion companies for young adults, and the partnership will enable Nordstrom to better cater to its target audience. In addition to providing a more comprehensive selection, the retailer will also offer conveniences like pickup and return services.
The retail giant has recently announced two partnerships with online brands that will begin in 2021. The first partnership will see Nordstrom stores carry ASOS merchandise, while the second partnership will make Nordstrom a pickup and return location for ASOS online orders. The collaboration was facilitated through Nordstrom’s relationship with Topshop.
Nordstrom’s eCommerce site also offers products from Rent the Runway, a rental fashion service. Several Nordstrom stores serve as drop-off locations for the Rent the Runway service. The retailer also introduces an experience concept store to test new services and innovations. One such concept is a curbside pickup, which enables customers to pick up their purchases from a curbside location.
Nordstrom’s partnerships with on-trend brands in its eCommerce site show that department stores are still a trusted destination for fashion brands. In addition to the online store, it has also expanded its physical footprint with pop-up stores. In 2015, Warby Parker held a month-long pop-up that launched four sunglass styles exclusively at Nordstrom. In 2016, Glossier launched a perfume called Glossier You, which sold at seven Nordstrom stores.
Its focus on customer service
Nordstrom is a well-known retail brand that has been around for over a century. The brand has long had an excellent reputation for its attention to customer service. But as e-commerce grows and customers become more mobile, it must adapt its customer engagement strategies to stay relevant. One of these strategies is focusing on customer service on the eCommerce site. This strategy involves making the shopping experience as personalized as possible.
Customers want their orders fulfilled quickly and reliably, and Nordstrom has adapted its eCommerce site to help them achieve that. They can check their orders in real-time, and the site gives them an estimated arrival time. They can also choose the type of delivery method that’s most convenient for them.
The company has also implemented a VIP-style customer service system. In the stores, associates greet customers as they enter the store. Moreover, they offer a no-fee return policy, which makes customers feel more confident about their purchases. In addition, Nordstrom was one of the first department stores in the United States to adopt digital technologies. Its new flagship store in New York City is equipped with a virtual try-on room, allowing customers to try on clothes virtually. Furthermore, it has introduced a new Trunk Club program, enabling customers to reserve specific clothing for try-on at their convenience.
Moreover, Nordstrom is constantly experimenting with ways to improve its customer experience. For example, it has partnered with Rent the Runway, allowing customers to rent designer clothes and accessories. They can then return the items the next day. This streamlines the entire customer experience. Another innovative approach is Nordstrom Local, which offers customers curbside pickup and personal stylist services.
The focus on customer service is critical for a brand like Nordstrom to maintain its digital dominance. This includes developing a user-friendly website and ensuring customers can shop in-store. Moreover, the brand has invested in new technology, such as conversational messaging apps and digital selling tools. By leveraging these technologies, Nordstrom can engage customers and create a personalized customer experience that will boost sales and loyalty.
