Ecommerce has evolved into a multi-channel experience. With the advent of omnichat, consumers can shop from any location by simply typing a message or using their voice. SmarTVs, which allow consumers to buy products by scanning a QR code, is another example of these new channels. Voice commerce is also on the rise. And e-commerce has begun to move towards multiple payment options and quick checkout, which make shopping easier for consumers.
Voice assistants
The eCommerce industry is changing with the rise of voice assistants. The technology is enhancing consumer insights and personalizing marketing processes. Businesses can also leverage voice-powered chatbots to assist in cross-selling and upselling. This technology is already transforming the retail landscape. Voice assistants are set to reach $19.4 billion in revenue by 2023, up from $4.6 billion in 2021.
Consumers increasingly want a personalized shopping experience. Studies have shown that 80% of customers are likelier to buy from a brand that provides a customized shopping experience. Voice commerce is an excellent way to create a personalized shopping experience for your customers. Voice assistants can learn about your preferences, store past purchases, and recommend products based on your interests. They can also take special requests and filters into consideration when offering recommendations.
Technology is also improving at a rapid rate. According to Juniper research, by 2022, 55% of households will own a smart speaker. This is a significant number, and it is expected that by 2023, eight billion devices will be in use. Furthermore, by 2025, the market for smart speakers will reach $35.5 billion.
Voice assistants are gaining popularity among consumers due to their ease of use and convenience. These technologies make it possible for consumers to quickly and easily find the product they’re looking for. Moreover, they reduce the time required for checkout. Several surveys show that consumers increasingly turn to voice search for their shopping needs. In one survey, PwC found that 71% of consumers prefer using voice assistants while shopping online.
The eCommerce industry is experiencing a significant shift due to the rise of voice commerce. While traditional brick-and-mortar stores continue to thrive, online businesses must keep up with this change and remain competitive. Voice commerce can be a lucrative growth opportunity for eCommerce brands.
Personalization
With the rise of personalization and artificial intelligence (AI), many brands have turned to first-party data collected directly from customers or with their consent. 42% of brands plan to offer personalized product recommendations by 2022. These recommendations can come from quizzes, custom mobile apps, or first-party behavioral data. In addition, 44% plan to be more transparent about their data collection. This personalized experience is now the norm in online shopping.
In addition, mobile users are increasingly empowered to make purchases using their smartphones and tablets. This technology allows brands to offer personalized products, competitive pricing, and enhanced accessibility to their customers. Furthermore, omnichat will enable businesses to provide a seamless experience for customers across all channels. Integrating a multi-channel strategy is crucial for e-commerce success, especially in the era of voice commerce.
As a result, m-commerce is growing at a rapid pace. This trend, sometimes social or mobile commerce, has exploded alongside eCommerce. Many social media sites have incorporated buy buttons, enabling shoppers to make purchases with a single click. This convenience means shoppers won’t have to input payment information multiple times.
The growth of e-commerce has been unprecedented. The global economy is experiencing a digital transformation, and more consumers are confident in making purchases online. Moreover, according to Forbes, by 2021, e-commerce will account for 17.5% of retail sales. This growth will only continue as more consumers become comfortable purchasing products online.
Emerging markets
The rise of the middle class in emerging markets is driving eCommerce growth. While these countries face several challenges, including poor logistics infrastructure and payment methods, they also have significant untapped potential. As a result, they are poised for rapid growth. This is a perfect time to make your presence felt in these markets, as the growing middle class in these countries will likely increase the number of online shoppers shortly.
Emerging markets are becoming increasingly mobile-first. For example, seventy percent of online purchases in Indonesia were made on mobile devices in 2015. The eCommerce market in Latin America reached $100 billion in 2018 and is expected to grow by 25 percent by 2021. Three Latin American nations rank among the top 10 countries in total internet use. However, online shopping rates still trail those of the United States.
Emerging markets are also beginning to build their infrastructure, and China is showing that it is possible to create a new ‘operating system’ for commerce. The question then becomes: What will it take for eCommerce to take off in emerging markets? In the meantime, retailers are looking for ways to expand operations and develop logistics models to reach these areas.
In addition to smartphones, consumers in emerging markets increasingly use the internet to purchase online. Although this trend is not universal, it does point to the fact that there is a significant growth opportunity in mobile devices and Internet access. Moreover, several promising e-commerce firms are coming to the public in emerging markets.
AI
Ecommerce is a business model that allows customers to buy products and services online. With the help of modern technology, brands can offer personalized experiences by identifying the key factors that drive customer purchase decisions. With machine learning and artificial intelligence (AI), brands can provide timely recommendations and improve conversion rates. For example, AI can help pet care brands deliver custom food blends based on a user’s preferences. Beauty brands can use AI to offer surprise cosmetics selections based on user preferences.
Another trend is the use of chatbots to assist customers. These programs are evolving rapidly, and many of them can answer a customer’s questions in real time. This makes them ideal for businesses with customers in different countries since they can be available to help customers round the clock. Furthermore, AI assistants can help companies to manage stock levels, reorder products, and handle other processes.
The rapid growth of online commerce has transformed retail. In the early years, eCommerce represented ten percent of the global retail market. However, it is expected to contribute 17.5% of the retail market by 2021. With this growth, eCommerce is set to continue its transformation into the digital world.
Emerging markets are poised to play a massive role in eCommerce. By 2022, these countries will have three billion internet users. These countries will generate 20% of the global market for retail sales. With so many people on the internet, it is essential to be on top of these trends.
Voice search
Using voice search in eCommerce has several benefits. Firstly, it helps in collecting reviews from customers. It eliminates the hassle of typing long feedback, and it allows customers to give their opinion in a quick and specific manner. Additionally, voice search will enable users to process nearly 100 words per minute.
Secondly, voice search users tend to ask questions. So, your content should be conversational in style. This means that you should use short and simple sentences without any ambiguities. The best text length should be no more than 30 words. Also, label your product’s content relevant to its category.
Voice search technology will change how we shop, improving the user experience. It also makes it easier for online retailers to sell their products. Businesses need to look for ways to use this new technology to boost their digital presence and increase sales. With a large user base, voice search is a sure-fire digital marketing trend that will significantly impact the eCommerce industry.
Besides being convenient, voice search is also time efficient. It helps consumers get their answers instantly. However, voice search has one disadvantage – it isn’t easy to recognize the correct speech in some cases. This is because the speaker is not very clear. Pizzeria owners need to include the city of their business when optimizing keywords.
As voice search becomes more popular, eCommerce businesses should integrate this technology to provide an exceptional customer experience. With voice search, customers can find what they are looking for by just saying a few words. It also allows users to multitask by adding items to their cart quickly.
