Top Ecommerce Companies in Indonesia


Indonesian internet users can easily find products and services from these eCommerce sites. Many of them have mobile applications. This makes it easier for them to manage their online stores. Here are some of the top eCommerce players in Indonesia. Tokopedia, OLX, Shopee and blibli are just a few.


Tokopedia is one of the leading eCommerce companies in Indonesia and Southeast Asia. Its website has more than 137 million monthly visits. Its primary goal is to connect merchants and buyers in the Indonesian market. It also provides merchants with various services, including fulfillment and logistics. Tokopedia was founded in 2009 and is headquartered in Jakarta. Its geographical advantage and local operation have made it one of Indonesia’s most popular eCommerce sites. By 2021, the company’s estimated GMV will reach the US $11.7 billion.

To make this happen, Tokopedia focused on elevating its digital infrastructure. It used Equinix technology, which offers software-defined connectivity. This enabled Tokopedia to process real-time data to make informed growth decisions. This technology allows Tokopedia to analyze its website’s performance and identify improvement areas.

While the Indonesian eCommerce market is still developing, the growth potential is significant. Tokopedia has a vast opportunity to grow and become one of the biggest eCommerce companies in Southeast Asia. If it successfully merges with GoJek, the result would be a watershed moment for Southeast Asia’s eCommerce industry. Furthermore, it would offer global investors a chance to invest in one of Southeast Asia’s most exciting internet businesses.


There are various Indonesian eCommerce companies, but OLX is among the most popular. Founded in 2009, this online classifieds marketplace has become one of the largest in Indonesia. The diverse selection of products and services offers a unique shopping experience and convenient payment options.

The platform has more than 35 million active users across 35 countries and 50 languages, making it an ideal place to connect with others. The company is part of the OLX Group, which has 17 market-leading brands and employs 5,000+ ambitious individuals. OLX claims that it facilitates 1.4 million transactions per month and claims to make more than $1 billion in sales. The majority of its business is from the cities of Jakarta, East Java, and West Java.

Other eCommerce companies in Indonesia include Bukalapak, which has grown into a unicorn in the online marketplace business. Its first significant sale of a folding bicycle was recorded back in 2010, which gave it a massive boost. The site has many partners, including local mom-and-pop businesses. Over the years, Bukalapak has won several awards. Among them are the YouTube Pulse 2018 Best Ads and an Indonesian medal of honor.


Shopee has been one of the leading eCommerce companies in Indonesia since its launch in 2008. The company has an impressive list of customers and sellers and has developed aggressive marketing strategies. Before, Tokopedia was the dominant player in the Indonesian market, but Shopee recently overtook it. The company’s marketing strategies include monthly promotions and influencer marketing, which have helped them gain a substantial market share.

However, it is essential to remember that Shopee is still young and may not be able to sustain its growth at its current pace. It has a high cash burn rate and has not yet turned profitable. It may also need to raise additional capital to sustain its operations, diluting its shareholders. The upside is that it is a vertically integrated business with strong marketing campaigns and efficient logistics.

In addition to selling goods and services, Shopee offers food delivery and online payment services. This allows customers to shop without worrying about the logistics fee, which is expensive in Indonesia.


Blibli is an online shopping mall and marketplace that has attracted customers from all over Indonesia. It has over 90,000 registered members and more than 35,000 quality products from more than 600 merchants. Unlike other online marketplaces, where anyone can sell their products, Blibli’s team carefully selects its merchants. They also make sure that the merchants sell quality products.

Xiaomi Mi 3 is now available on Blibli’s online shopping mall. While this is not a formal launch in Indonesia, it’s a great way to get the phone for an affordable price. It’s more secure than buying a grey-market model. Xiaomi has plans to launch its official online sales in Indonesia later this year.

The Indonesian market has a rapidly growing internet economy, and e-commerce companies have capitalized on this. Indonesian e-commerce companies have realized the potential of this market and have managed to attract more than 30 million website visitors per month. The growth of internet usage outside tier-one cities in recent years has also meant that Indonesian e-commerce sites have the potential to expand beyond their original target market.

Bukalapak, an online shopping platform in Indonesia, recently raised US$1.5 billion in an initial public offering (IPO). Its valuation is now estimated at US$6 billion. Meanwhile, Blibli is planning to raise US$500 million through its IPO. The IPO is expected to take place in June or July 2022. Several other e-commerce startups have emerged in Indonesia in the past two years.


Forster is an online platform for offline retailers to manage their sales across different channels, including online marketplaces and websites. It also offers POS management for stores, accounting integration, and other features. The company is also planning to launch shipping and accounting integrations later this year.

In Indonesia, 66% of transactions are still conducted in cash. However, as of 2020, the most popular digital payment method was preloading cash value onto an e-payment application, accounting for 30% of total payments. GoPay was the leading e-payment application in Indonesia at the time. In addition, Tokopedia, a B2C marketplace, has garnered over 135 million monthly visits, making it one of the top eCommerce companies in the country.

However, despite the growth of eCommerce, Indonesian companies still face several challenges. Most notably, the country lacks a skilled digital workforce – only 13% of the population has at least some college-level education. Furthermore, there is no well-educated population to support eCommerce, so fraud and uneven service quality are expected. In Indonesia, it is essential to adapt to local market conditions to be successful in e-commerce.


Cosplay is a digital payment solution that allows consumers to buy and sell goods and services in Indonesia. With a dashboard that displays a detailed list of all transactions, upcoming payment dates, and credit plafond status, Vospay has made e-commerce payment a breeze. It also allows customers to choose the best payment term for their needs. Before the arrival of Vospay, there wasn’t an integrated digital solution for Multifinance in Indonesia. Cosplay partners with the Multifinance industry and provides insights into customer credit health. This integrated dashboard allows users to manage all their credit activities from their smartphones.

Vospay is a fintech kredit gateway, a pay later option, and a multi-perusahaan pembiayaan. The company also offers a variety of eCommerce payment options and aims to become a top online payment provider in Indonesia.

Other leading e-commerce companies in Indonesia include MAP, a leading lifestyle retail company with over 2,000 retail outlets. BeliMobilGue is a secure online platform for car owners. Another popular online shopping platform is Titipku, which focuses on daily consumer needs. Other companies include Sociolla, KinerjaPay, and Female Daily.


E-commerce has been increasing in Indonesia for some time. The country has 17 thousand of islands and more than five thousand kilometers of coastline, making it a difficult place to reach customers, even for a large corporation. The internet, however, is a convenient way to reach out to remote locations.

Indonesia’s eCommerce industry is large and highly competitive. To determine if your product or service is a good fit for this market, you can use websites such as SimilarWeb to analyze the traffic of Indonesia’s top 10 eCommerce websites. Other useful tools include a spreadsheet of the top 400 blogs in the ASEAN-5 region. This list will help you find influencers and SEO partners to promote your products or services.

Another Indonesian eCommerce company is Lazada. Owned by Alibaba, Lazada emphasizes low prices and is a great place for consumers to purchase electronics. It also offers payments and logistics infrastructure for its customers. In the first quarter of 2021, Lazada’s website in Indonesia received more than 30 million visits. The company also owns Blibli, which sells apparel, electronics, food, and kitchen appliances. The website offers multiple payment options and is a multi-brand manufacturer.

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